HELLO, CLIENT NAME!

Welcome to your
Sela Vie Style Guide.

The following page depicts our proposed strategy for visual direction and messaging emphasis on behalf of your business.

Why does this initial overview matter, and how should you process what it contains?

The outward representation of a successful business is always deeply rooted in internal strategy. It’s important that you specifically identify your target audience, understand their perspectives and priorities, and build a website that communicates your understanding via visual and tonal aspects. Simply put, an effective website doesn’t just look good, it connects deeply with its visitors.

Your assignment is, therefore, to review and offer feedback from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.

Target Audience Description

  • It all begins with an idea.

  • Maybe you want to launch a business.

  • It all begins with an idea.

A modern house on a grassy hillside with snow-capped mountains in the background under an overcast sky.
Scenic landscape of a lake with mountains in the background, green hills in the foreground, and overcast sky.
Modern wooden house with large windows amidst tall grass and a tree, with mountains in the background.

MESSAGING EMPHASIS

Adjective
Adjective

Adjective
Adjective

Adjective
Adjective

TAGLINE

Take a minute to write an introduction that is short, sweet, and to the point.

Scenic view of mountains, water, and cloudy sky
Modern wooden house with unique roof design, surrounded by tall grass and mountains in the background.

Moodboard

A modern wooden house with a flat roof in a grassy field near a body of water, with mountains in the background and a soft sky.
A modern wooden house with an irregular zigzag roofline, surrounded by tall grass and some green bushes, with mountains in the background under a cloudy sky.
A small modern building on a hilltop with snow-capped mountains in the background.

FONTS

Header 1

Header 2

Header 3

Body copy

Font name goes here


Font name goes here


Font name goes here


Font name goes here

COLORS

#

#

#

#

#

BRAND CONCEPT

PRIMARY WORDMARK LOGO

SUBMARK

WE HOPE YOU ENJOYED YOUR STYLE GUIDE

Here are your next steps!

As a reminder, your assignment is to offer feedback here in Markup from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.